|Altitude:||1,250 metres above sea level|
|Region:||Serra do Caparaó - ES|
|Farm:||Sitio da Virada|
Before 2017 harvest, Paulo Medeiros and his two sons William (20 years old) and Fernando (25 years old) had never been part of the specialty coffee industry.
Today they belong to the “Núcleo Forquilha do Rio”, a group of producer’s part of the “Caparao Junior Project”, a non-profit university organisation that through the cooperation and financial support of 3Brothers Coffee, provides producers with free of charge managerial and agronomist consultancy on the field from soil
nutrition to better post-harvest processes and managerial advice. William and Fernando have agronomists follow up visits throughout the year to ensure that quality is achieved.
Out of the 200 bags of production, 40% is from the traditional harvest period from May to August and 60% of the total harvest volume happens during October to December due to a regional phenomenon called “Flowers of March”. As for the selective picking process, it could happen as many as 3 to 5 times during the same harvest period.
Also, they used for the first time the community de-pulper and 73% of their harvest was of specialty coffee.
This family represents the typical producer profile of Caparaó region, where family labour is used at production by splitting the tasks among its members.
Between each coffee harvest cycle, they also plant corn and beans. Also, at the heart of the Family Tradition is a legacy left by the Grandfather Djalma, producing handcrafted a distilled spirit named ‘cachaça’, derived from Sugar Cane.