Ethically Traded

Fair Trade is an organised social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards in areas related to the production of a wide variety of goods.

The Rainforest Alliance is an international non-profit organisation working at the intersection of business, agriculture, and forests to make responsible business the new normal. They are building an alliance to protect forests, improve the livelihoods of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis.

The Relationship model ensures transparency, traceability, sustainability and long term relationships in the coffee selling and purchasing process, essentially a more direct purchasing chain between the coffee importer and the grower.  The profits from coffee sales are reinjected back into the farms, processing plants and local communities.

The PEARL Coffee Program has helped to rebuild Rwanda's agricultural institutions, production capability and human capital so that the country's small famers can sell their coffee directly to buyers in the speciality market and receive higher prices for their product.  PEARL helps Rwandans form successful and profitable cooperatives and rebuild Rwanda's research capacity.  By continuing to increase the quality and quantity of coffee being exported from Rwanda for years to come, PEARL will make a lasting impact on thousands of Rwandan small farmers.